Online dating industry profits
The gaming industry is a major revenue generator, but the content on dating apps changes organically as people become newly single -- or taken."The value [dating apps] bring and the connection to the offline world allow for [premium pricing]," he added.
For some, swiping through potential matches has even become a social activity of sorts.
Hinge, which raised million in December (for a total of million in funding to date) isn't monetizing its platform yet.
JSwipe, which launched in March 2014, has also caught investors' attention.
Experts suggest that smartphones have been the driving force for the latest online dating transformation.
Apps like Bumble or Tinder make finding a match as easy as swiping right, and they help connect online dating with the offline world.