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George’s wife Margaret Baxter supported her husband by making jams and jellies using local fruits.In 1916 George and Margaret’s son, William Baxter, purchased land from the Duke of Richmond and Gordon and with his wife, Ethel Baxter, built a factory adjacent to the River Spey, to the east of Fochabers.The company's manufacturing plant located in Burntwood, Staffordshire was purchased after the then Office of Fair Trading (OFT) raised competition concerns with Mizkan's purchase of the vinegar and pickles division of Premier Foods.
Baxters has remained a private family company for four generations, during which time it has expanded significantly by acquiring other business within the United Kingdom and internationally.The company's other major shareholder is James Baxter, Andrew Baxter's son.Gordon Baxter died in 2013 (aged 95), and Ena Baxter in 2015 (aged 90).The Quebec based company was established in 1975, initially focussing on producing sauce before expanding into private label foods in the 1990s.Baxters launched its flagship range of premium products in 2005 with the creation of the 'Audrey Baxter Signature Range'.
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Despite the increasing size of the company, Baxters maintained an image as a "family business", with a series of advertisements showing the Baxter family heavily involved in the preparation of their products.