Selective searh dating for wallstreet
The process by which single men and women meet and agree to marry can readily be seen as a market phenomenon in which both material and psychological benefits are exchanged in the process of forming and formalizing ongoing relationships. Schroeder (1991) ,"Two Views of Consumption in Mating and Dating", in NA - Advances in Consumer Research Volume 18, eds. Endless types of markets are available for analysis, yet few are as consequential as those that facilitate finding a lifelong partner.The singles business is booming (Andrews 1988, Bennet 1989, Blodgett 1986, Brand 1988, and Mullan 1984) and represents a significant change in the way many Americans go about finding a mate.(p.1) These events have not been overlooked by academic researchers (see Adelman and Bernard 1990, for review).Therefore an evolutionary approach does not tell the whole story. Barkow (1980) suggests that social (and presumably consumer) behavior can be explained by at least four different levels of analysis: physiological, individual differences, culture, and evolution (see also Tooby and Cosmides, 1989).
The evolutionary framework offers the chance to understand consumer behavior as an extension of behavior patterns established long before the age of consumer goods.A somewhat surprising outgrowth of this larger trend was the rapid increase in the number of formal methods for singles to meet each other.For example Adelman and Bernard (1990) found that in the ten years between 19, the number of social introduction services listed in the Chicago area yellow pages increased from 5 to 23.Bernard and Adelman's work falls into the second category and furthers understanding of these services themselves.Although this research deals specifically with the clients of a matchmaking service, the findings have wider-implications for general theories regarding the role of self-image in product or service utilization.